Messaging
Help visualize the art of the possible.
- Is your product messaging resonating a long term solution or a short term gain?
- Is your product messaging interpreted differently by business and IT?
- Is your product messaging tailored for each customer?
Discovery
Are you asking the right questions?
- Is your discovery process structured to get information or actionable intel?
- Is your discovery process helping you prepare for the unexpected?
- Is your discovery process helping you with account growth?
User Journeys
Adoption through user satisfaction.
- Are your users consistently using your product?
- Are your users acting as champions for your product?
- Are your users your main source of product enhancement?
Demos
Prove that the product exists
- Are your demo’s leaving customers confused or skeptical?
- Are your demo’s able to address customer’s pain points?
- Is personalizing demo’s for customers a labor intensive task for you?
ROI Models
Articulate rapid investment payback.
- Are you able to quantify the benefits of using your product?
- Are you charging less than what your product is worth?
- Is value engineering a component of your sales cycle?
Customer 360
Don’t lose the customer.
- Are you having trouble with customer retention?
- Is expanding your user base within a customer’s organization challenging?
- Is a customer management plan part of your sales strategy?